While shopping for the Fourth of July festivities, I came across an exciting new innovation in the snack chip wars -- corn tortilla chips that taste like corn!
I don't know why no one thought of this before. I can just imagine the meeting where they discussed the situation:
Bob: No one is buying our corn tortilla chips and I don't know why.
Stan: It's bizarre. I mean come on, they taste just like broccoli!
Bob: Exactly! I wonder what else we could make them taste like.
Stan: You know this is kind of a crazy idea but ... nah, never mind.
Bob: No no, go on, I'm curious what your thoughts are.
Stan: Well, if you're sure ... I feel kind of silly even bringing it up but since you insist ... what if we -- now hang on to your hat here, this is pretty wild -- what if we made our corn tortilla chips taste like ... corn!?
Unfortunately we don't have a record of Bob's reaction because his head exploded at the unprecedented concept. What we DO have, however, is a close-up of the label announcing to the world this ground-breaking moment in food technology:
I hope you join me in studiously avoiding the thought "If they only just now made these here corn tortilla chips taste like corn, what in the name of all that's good and right did they taste like before?"